"Creating a confident brand with a glamorous style"

21 Model Management is a new startup agency within the beautiful world of European modeling. We worked closely with them from the start to create their brand concept and come up with the right Art Direction for their image.

We came up with the number 21 as their agency name because of its association with the game blackjack; a game that often requires traits of confidence, experience, and a winning attitude. Those are a few qualities that the firm wanted to be associated with, along with a stylish, glamorous and prestigious image; something that we also found to be connected with the world of high rollers and casinos.

What we created for them was a proposal for a brand image that represents all of those associations; from the design of their logo to the retouching direction of their modeling photography. We developed a series of concept designs using sample photography and used all those elements together along with design concepts for their agency website.