"Positioning an online new media right on the edge of science fiction"

A European media group where toying with the idea of launching a fresh new online magazine, purely dedicated to science fiction, named 3rd Edge. For visualizing this concept they were after the creation of a brand and visual identity for the magazine.

They got in touch with us for our graphical style of work, and we were tasked with the creation of their logo as a first phase of the project. Needless to say that our team was very excited for this task, since fantasy and science fiction are two very favorite themes among the studio.

After experimenting with a few ideas, the chosen proposal was a simple and slightly dynamic design that blends the concepts of shuttered glass, sharp edges and the number 3. Done in such way, the design was created flexible enough to remain strong and recognizable in any form; as a flat 2D shape or even as a 3D graphic.